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Website copywriting services
Pages that answer what your buyer searched.
For B2B and SaaS teams redesigning or relaunching: home, product and service pages from search data and team calls.
Free video review of one page within 48 hours. No call needed.
What website copywriting covers here.
Website copywriting is the writing of the pages that sell: home, product, service, pricing, about and landing pages. The output is a page set where every page targets one search term and leads to one clear next step.
Clients include Vodafone, Capgemini, Diageo, Sanofi, Shopware, Hailo and Fiverr.
Why companies come here for website copy.
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Our site says what we do. It doesn't say why anyone should care.
The “why” is rarely in the brief. Your sales lead hears it on every call: the objection that comes up every time, and the question that gets a prospect to ask for a demo. A 45-minute call with that person often surfaces what workshops miss.
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The redesign launches in eight weeks. The designer is waiting for copy.
Pages are drafted one at a time, following your wireframes, so your designer can start before the full set is finished. The schedule is planned back from your launch date.
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Our pages don't rank, and the SEO agency wants to add 2,000 words of filler.
Relevance matters more than length for ranking. Each page gets a title tag, a heading structure and as much text as its search term needs. A pricing page does not need 2,000 words, but a service page might.
Five steps from keyword map to handoff.
You see the keyword map before anything is written, so the site structure and the SEO plan are the same document.
About four hours across the project: the kickoff, the calls and two review rounds.
Keyword map
ResearchEvery page gets its own target term, chosen from the search data for your market.
Competitor pages, compared
ResearchFor each term, I list what the ranking pages all say. Each page outline is built around what they leave out and what only you can claim.
Calls with your team
Your teamThree to five recorded calls, 45 minutes each, with the people who sell, build and support the product. We talk through recent deals, objections and support tickets, and the specifics on every page come from the transcripts.
What the questions look likeDraft, page by page
DraftEach page arrives as its own section in a shared document, complete with its on-page SEO elements.
Two review rounds, then handoff
ReviewYour team comments in the document and I revise twice. The final set then goes to your designer.
What you get, per project.
The pages in the set are agreed before any work starts. Pricing starts at $100 per 500 words.
Every page arrives with
- A target keyword, and a note on what the searcher expects to find
- H1 and subheads
- Body copy, section by section
- Calls to action
- Title tag and meta description
- Internal links
- Notes for the designer on hierarchy and length
- A summary of what the ranking pages say
Delivered in a Google Doc that follows your wireframes.
The raw material is yours
You keep the keyword map and the call transcripts, not only the final copy.
Ready for your CMS
The final set is ready for direct entry into WordPress, Webflow or whatever you run.
One target term per page
Two pages targeting the same term compete in search results. In the keyword map, I assign each search to one page before writing starts.
- Monthly search volume for each term
- How hard the term is to rank for
- Whether the searcher is ready to buy
A product page, before and after the calls.
Our platform leverages AI to deliver seamless, end-to-end workflow automation solutions for modern finance teams. Unlock efficiency and elevate your close process with our cutting-edge, robust technology.
Your finance team closes the month in four days instead of nine. Approvals now go to the right person automatically instead of waiting days for a reply, and the controller sees what is still open without asking anyone.
Works with the ERP you already have. Most teams go live within three weeks.
The four-days-instead-of-nine figure was not in the brief. It came up when the customer success lead described her favorite onboarding. Names and numbers changed for this example.
Want this for your product pages? Send one page and get a short video review within 48 hours. It is free.
Send a page for review“Outstanding experience! It has been an absolute pleasure to work with Balazs. He demonstrated his phenomenal skill set by creating spectacular marketing content for a website. His creative power with words is exceptional.”Client review on Fiverr, website copy, United States
One writer, start to finish. The research, every call and every draft. Nothing is subcontracted.
All client reviews on FiverrWhen this is the right service, and when it is not.
Website copy is one of my B2B copywriting services.
A good fit
- You sell software, IT services, consulting or agency work, and a website visit is the start of a sales conversation.
- You are redesigning, repositioning or launching, and the copy has to be right before the design is final.
- Your sales, product and support people can each make time for a call.
- You want the pages to rank, and you accept that keyword data will shape the site structure.
Probably not
- You run an online shop with hundreds of product pages. Catalog writing is a different job.
- You want the copy written from a brief and a competitor's site, with no access to your team.
- You sell to consumers, or the purchase takes minutes rather than weeks.
Before you send a page.
What is the difference between website copywriting and website content writing services?
Website copywriting covers the pages that sell. Website content writing usually means articles, guides and resources, which are covered under SEO content writing.
Is this SEO web copywriting, or do I need a separate SEO agency?
Every page is built on a target keyword and delivered with its on-page SEO elements. For technical SEO, such as site speed, crawl issues or schema at scale, you still need a developer or an SEO specialist.
How long does website copywriting take?
Projects start at one week for a small page set. Larger sets with more calls take longer, and the schedule is agreed up front.
What does website copywriting cost?
Pricing starts at $100 per 500 words. Every project gets a fixed fee, quoted in writing after the free review or a 30-minute call. The final price depends on the number of pages, the number of calls and the deadline. No hourly billing, no retainer.
Do you use AI?
Yes. The work is AI-powered, which is a big part of why the timelines are short. AI handles the heavy lifting on keyword data, competitor pages, interview transcripts and first structures, so more of the time goes into the calls with your team and the argument. Prefer copy written without AI tools? That is available too. It simply takes longer. How AI fits the method
Do you work with agencies as a white-label website copywriter?
Yes. Agencies can resell the work under their own name. The calls run with the end client, directly or with the agency on the line.
Send me the page that should convert and doesn't.
Every page in the set gets a target keyword, a title tag and one clear next step. The first step is one page you send me.
- 1You send a page
Within 48 hours you get a short video: what I would rewrite, what I would keep, and why.
- 2We talk for 30 minutes
If the video was useful, we go through your project, your deadline and the fit.
- 3You get a fixed-fee proposal
Scope, schedule and price on one page, before any work starts.
Start with step one.
A landing page, a case study or a white paper you are not happy with. The review is free, and you keep the video whether or not we work together.
Send a page for reviewRather talk first? Book a 30-minute call