Freelance B2B copywriter
B2B pages your sales team wants to send.
Website copy, case studies, white papers and SEO articles for SaaS, IT and consulting firms, written from your team's knowledge.
Free video review of one page within 48 hours. No call needed.
Clients have included Vodafone, Capgemini, Diageo, Sanofi, Shopware, Hailo and Fiverr.
Anyone can publish fluent copy. What your company knows is harder to match.
Your competitors can publish clean, plausible copy quickly. That no longer sets anyone apart.
Your sales objections, customer numbers and the reasons deals close are not online. AI tools cannot find them, so someone has to ask.
Three sources, then the draft.
Search data
What your buyers type into Google, how often, and which of those terms you can realistically win. Each page gets one target term.
Recorded calls with your people
I talk for 45 minutes each with the people who sell, build and support the product. There are usually three calls, each transcribed and marked up for the specifics that go into the copy.
Competitor pages
I list what the ranking pages all say, and what they leave out. The gap becomes the outline.
Then I draft page by page in a shared document. You get two review rounds before handoff to your designer or straight into WordPress.
Four deliverables. Same research, different shape.
All four are part of my B2B copywriting services. Pricing starts at $100 per 500 words. Every project gets a fixed fee, quoted in writing after the free review or a 30-minute call.
Website copywriting
Home, product and service pages that explain what you sell and rank for how buyers search for it.
White paper writing
One argument with cited evidence, built from three or four expert interviews. It comes with the landing copy, posts and email that promote it.
Case study writing
I interview your customer, write the draft in their words and follow up on the approval. Sales gets three formats.
SEO content writing
A monthly set of articles that start with a search term and end with a next step.
- A quarterly keyword plan
- One expert interview a month
- Title tag, meta description and internal links
- A quarterly ranking check
Three things B2B teams say before they hire a writer.
And how each one gets solved.
Traffic is fine. Demo requests aren't.
Then the pages are missing what a buyer wants to know before booking a demo. Your sales lead hears those questions on every call. I talk to the people who sell, build and support the product before I write, so each page answers them.
We have great customers. They all say no to case studies.
Customers say no to “a marketing piece.” They rarely say no to a 30-minute conversation about their own work. I run that call, write the draft and send them a version in which they are the expert. That version is much easier to approve.
We publish every week. Our rankings haven't moved.
Each piece starts with the search terms your buyers use and the pages that already rank for them. If a topic cannot rank or lead to a sales conversation, it does not get written.
What one call changes on the page.
Our platform leverages AI to deliver seamless, end-to-end workflow automation solutions for modern finance teams. Unlock efficiency and elevate your close process with our cutting-edge, robust technology.
Your finance team closes the month in four days instead of nine. Approvals go to the right person automatically, and the controller sees what is still open without asking anyone.
The four-days-instead-of-nine figure was not in the brief. It came up on the call. Names and numbers changed for this example.
Start with the page that should bring in demos. Send one page and get a short video review within 48 hours. It is free.
Send a page for reviewWhat clients said.
“He understood the task right away and it was clear he enjoyed the challenge. The result was equally impressive. We will definitely work with Balazs again!”
“With a perfect overview, action plan and informative facts, it’s easy to see that Balazs wants the best for your business. He is extremely service-minded, kind, and very experienced.”
Clients include Vodafone, Capgemini, Diageo, Sanofi, Shopware, Hailo and Fiverr.
All client reviews on Fiverr
Who does the work: me, start to finish. I run the research, every interview and every draft. I don't subcontract, and your project stays with me after the kickoff. More on the background
Who this works for, and who should keep looking.
A good fit
- You sell to other companies, and the sale involves a conversation. Software, IT services, consulting, agencies, industrial suppliers.
- You have people who know the product deeply and can spare 45 minutes for a call.
- You want the pages to rank, and you are willing to let keyword data shape what gets written.
Probably not
- You have already decided what every page should say and need someone to type it up.
- You want copy written from a brief alone, with no access to your team.
- You sell to consumers, or the purchase takes minutes rather than weeks.
Start with a page you already have.
Pick the page that should bring in demo requests and doesn't. The first step is free, and no call is needed.
- 1You send a page
Within 48 hours you get a short video: what I would rewrite, what I would keep, and why.
- 2We talk for 30 minutes
If the video was useful, we go through your project, your deadline and the fit.
- 3You get a fixed-fee proposal
Scope, schedule and price on one page, before any work starts.
Start with step one.
A landing page, a case study or a white paper you are not happy with. The review is free, and you keep the video whether or not we work together.
Send a page for reviewRather talk first? Book a 30-minute call