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B2B copywriting services
Copy built for long, shared B2B sales.
For SaaS, IT and consulting sales that take months and involve several people: website copy, case studies, white papers, articles.
Free video review of one page within 48 hours. No call needed.
- 1 wk+website copy, for a small page set
- 5 days+per case study, plus your customer's approval
- 2 wks+per white paper
- 4-8SEO articles a month
What B2B copywriting means here.
B2B copywriting is writing for purchases made by companies: several decision-makers, a long evaluation, and a buyer who has to justify the choice internally. Here it covers website copy, case studies, white papers and SEO content. Every piece is built from search data, competitor pages and calls with your team.
Clients include Vodafone, Capgemini, Diageo, Sanofi, Shopware, Hailo and Fiverr.
Your page will be forwarded, compared and checked. Here is how it holds up all three times.
It gets forwarded
The person who reads your page is rarely the person who signs. They copy a paragraph into an email to their boss. That paragraph has to make sense out of context, with no design around it, to someone who has never heard of you.
It gets compared
Your buyer opens your page in a tab next to three competitors' pages. If all four say “scalable, secure, easy to integrate,” the buyer decides on price. Before any draft, I compare the competitors' pages to find the sentence only you can write.
It gets checked
An engineer, a lawyer or a procurement lead will read the claim and ask for the evidence. Copy written from calls with your engineers includes that evidence, because they gave it on the call.
What a B2B copywriter delivers here.
Four services, one method. The timelines are starting points: larger projects with more calls take longer, and the schedule is agreed up front. Each service has its own page with the process and exactly what you get.
Home, product and service pages that still say something specific when a buyer compares them with three competitor tabs.
Case study writingProof a sales rep can forward to a skeptical buying committee, told in your customer's own words. Approval handled.
White paper writingOne cited argument for the people who check claims: technical evaluators, finance and procurement. The pieces that promote it are included.
SEO content writingArticles for buyers who research on Google before they talk to sales. Each one ends with a next step toward a sales conversation.
Why many clients here are software companies.
Software companies have hard numbers: onboarding time, seats adopted, hours saved per week, tickets per customer, churn. A SaaS product page can make a specific claim, and a SaaS case study can put a number in the headline.
Many SaaS clients are marketing leads or founders. The technical founders know exactly why the product is different, but they have not yet put it on the website in words a buyer would read.
Agencies, IT services and consulting firms are the other regulars. The problem is the same: the team can explain the expertise on a call, and the website says “solutions.” The full method, with an interview excerpt
calls with your team before the first draft.
Usually there is one call each with sales, product and customer support. The specifics in the copy come from those calls.
Want to see what calls with your team would change? Send one page and get a short video review within 48 hours. It is free.
Send a page for reviewWho this is for, and who should keep looking.
A good fit
- SaaS and software companies with a product that is better than its website.
- IT services, consulting and agencies whose people explain the work better than their website does.
- Industrial and technical suppliers selling to engineers and procurement.
- Marketing agencies that need a B2B copywriter who can run client calls without supervision.
Probably not
- Consumer brands, e-commerce, apps sold to individuals.
- Deadlines too short for research and at least one call.
- Teams that want a brief executed with no calls with their own people.
About B2B copywriting.
What does a B2B copywriter do?
A B2B copywriter writes the pages and documents a company uses to sell to other companies: website copy, case studies, white papers, articles, sales emails. The work differs from consumer copywriting because the buyer is a group and the decision takes months. Every claim has to hold up when it is forwarded to someone skeptical.
What is the difference between B2B copywriting services and B2B content writing services?
Copywriting is the selling pages. Content writing is the articles and resources that bring readers in. In practice a B2B company needs both, and here they are built with the same method: research, competitor analysis and expert interviews.
What do B2B copywriting services cost?
Pricing starts at $100 per 500 words. Every project gets a fixed fee, quoted in writing after the free review or a 30-minute call. The final price depends on the number of pages (or articles), the number of calls and the deadline. No hourly billing, no retainer. SEO content is a monthly fee agreed per quarter, with a minimum of one quarter, then month to month.
Do you use AI?
Yes. The work is AI-powered, which is a big part of why timelines are short. AI handles the heavy lifting on keyword data, competitor pages, interview transcripts and first structures, so more of the time goes into the calls with your team and the argument. Prefer copy written without AI tools? That is available too. It simply takes longer. How AI fits the method
Do you work with B2B marketing agencies?
Yes. Agencies bring the client and the strategy. I run the calls with the client's experts and deliver the copy, under the agency's name where needed.
Send me a page.
Send any page you want to improve. The video review shows how research and calls with your team would change it, before you commit to anything.
- 1You send a page
Within 48 hours you get a short video: what I would rewrite, what I would keep, and why.
- 2We talk for 30 minutes
If the video was useful, we go through your project, your deadline and the fit.
- 3You get a fixed-fee proposal
Scope, schedule and price on one page, before any work starts.
Start with step one.
A landing page, a case study or a white paper you are not happy with. The review is free, and you keep the video whether or not we work together.
Send a page for reviewRather talk first? Book a 30-minute call