
Over the past 15 years, I have worked in various B2B and B2C sales roles and have learned the importance of sales strategy and sales planning. Whether it was my startup or the second largest telecom company, I always started my work by outlining a sales strategy.
Why is this so important? It helps set expectations properly, plan a budget, forecast revenue, and plan costs.
A good sales plan tells you who to target (the persona of your potential buyers), how to approach them (sales funnels and channels), and who your best partners are for that (complementary services).